Creative Media Alliance

Programmatic Media Buying

A successful media-buying plan means utilizing both traditional and innovative marketing tactics. Programmatic media marketing welcomes you to a world of automated ad buying intended to increase ease and efficiency through processes like autonomously generated targeted emails and dynamically optimized content. What Is Programmatic Media Buying? Programmatic media buying, one facet of programmatic media marketing, …

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Why You Need to Stop Obsessing Over Keywords

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We probably don’t need to tell you that search engine optimization (SEO) is critical for improving your company’s visibility, performing well in organic searches, and increasing traffic. Measuring keywords is one component of SEO and an easy one to obsess over, especially as seeing your name at the top of a search result is a …

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CMA Hits the Slopes

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At Creative Media Alliance, we value quality time with our team and families and appreciate any chance we get to spend time together away from the office. So last month we packed up our snow gear and headed to the Cascades for our annual CMA ski trip! Skiers and boarders alike hit the slopes for …

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TV and Programmatic Media Advertising

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At Creative Media Alliance, we have created many web, television and digital ads for some of our most loyal and longstanding clients. For the Audi Seattle and University Volkswagen 2017 TV and programmatic media advertising campaign, our Seattle video production team produced new video ads with a fresh, innovative creative direction. Our strategy for this …

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Why Your Email Newsletter is Failing (And How to Change That)

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These days, it’s so easy to design and create email newsletters, it’s a surprise more people aren’t encouraging their Instagram followers to sign up for their weekly e-blast. However, as with the planking challenge and bringing particularly pungent food on an airplane (we’re looking at you, guy in 14B), just because you can doesn’t mean …

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