Creative Media Alliance

Social Media Trends to Watch

Bob Dylan once crooned that the times are a-changin’, and though we don’t think he was referring to social media, there’s no phrase better to describe the industry. Social media has never been stagnant, and as it continues to grow and adapt, understanding the newest and developing trends can help you fine-tune the most successful …

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How Facebook Insights Can Boost Your Marketing

As of January 2017, 1.28 billion people log onto Facebook every day, and as you read this, that number’s steadily climbing. To keep up with growth and demand, the social media site’s constantly introducing new features to allow users to better share, search, and connect — and to allow marketers to optimize how they reach …

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How Social Media Helps You Outsmart the Competition

You probably know by now that social media is a critical part of reaching and interacting with your audience, but simply having a presence on Facebook or Twitter isn’t going to jumpstart your marketing efforts. Chances are, your competitors are taking advantage of the same tools, and to stand out, you need a smart, defined strategy, rather …

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You’ve Got the Content — Now Where’s the Audience?

Things are looking good: you’ve done your research, you’ve knocked out a piece of solid content, you’ve stuffed in keywords, and you’ve shared it on social. So how come no one’s viewing it? Simple: content promotion is no longer so straightforward. Of course, there’s no substitute for good work, but content sharing is only getting more …

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Programmatic Media Buying

A successful media-buying plan means utilizing both traditional and innovative marketing tactics. Programmatic media marketing welcomes you to a world of automated ad buying intended to increase ease and efficiency through processes like autonomously generated targeted emails and dynamically optimized content. What Is Programmatic Media Buying? Programmatic media buying, one facet of programmatic media marketing, …

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