Creative Media Alliance

How Facebook Insights Can Boost Your Marketing

As of January 2017, 1.28 billion people log onto Facebook every day, and as you read this, that number’s steadily climbing. To keep up with growth and demand, the social media site’s constantly introducing new features to allow users to better share, search, and connect — and to allow marketers to optimize how they reach …

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How Social Media Helps You Outsmart the Competition

You probably know by now that social media is a critical part of reaching and interacting with your audience, but simply having a presence on Facebook or Twitter isn’t going to jumpstart your marketing efforts. Chances are, your competitors are taking advantage of the same tools, and to stand out, you need a smart, defined strategy, rather …

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You’ve Got the Content — Now Where’s the Audience?

Things are looking good: you’ve done your research, you’ve knocked out a piece of solid content, you’ve stuffed in keywords, and you’ve shared it on social. So how come no one’s viewing it? Simple: content promotion is no longer so straightforward. Of course, there’s no substitute for good work, but content sharing is only getting more …

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Programmatic Media Buying

A successful media-buying plan means utilizing both traditional and innovative marketing tactics. Programmatic media marketing welcomes you to a world of automated ad buying intended to increase ease and efficiency through processes like autonomously generated targeted emails and dynamically optimized content. What Is Programmatic Media Buying? Programmatic media buying, one facet of programmatic media marketing, …

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Why You Need to Stop Obsessing Over Keywords

We probably don’t need to tell you that search engine optimization (SEO) is critical for improving your company’s visibility, performing well in organic searches, and increasing traffic. Measuring keywords is one component of SEO and an easy one to obsess over, especially as seeing your name at the top of a search result is a …

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