CMA Goes Global with Affinità

We’re lifting the veil on our latest partnership: Going global with Affinità!

Affinità is an independent agency network that started in early 2017 with seven European countries; it has expanded to North America and Asia, enabling the network to achieve even better results for its clients around the world. For us at CMA, it means being able to work with clients anywhere, and to enhance our capacities with like-minded agencies when the work calls for it.

CMA is one of four US agencies to join the network, along with three New York City-based agencies GLOW, Agenda and The O Group. Also new to the network is Canada-based O2Web; Singapore’s Mercury Creative; in China, United Media Solution and Dunho Marketing. In Europe, Amsterdam’s C2B and Yours in Sweden also recently joined the network. A year from now, Affinità is expected to partner with more independent agencies, this time from South and Central America, Africa, the Middle- East and other Asian countries.

Partner Gary Hurley recently returned from an Affinità Network Meeting held in New York City. Here, agency partners exchanged ideas with their peers through a series of forums, dinners and presentations. He came back invigorated about the potential to realize new work and engage with agency partners all around the world.

Affinità was designed and created by Hervé Kabla, President of Paris-based agency, Else & Bang. “With our new members, Affinità will help European companies get closer to markets in North America and Asia and will benefit American, Canadian, Chinese, Swedish and Singaporean companies looking for an entry point to European markets, thanks to reliable, affordable and professional local agencies,” Kabla said, adding that the network’s “Local Everywhere” motto now takes on even greater value.

By forging this partnership, our clients ultimately win. We gain strategic partners who, like us, are mid-sized, independently owned and managed by passionate entrepreneurs, and all of whom were invited to Affinità for their creative energy, expertise and operational efficiency. Each agency is a local specialist with its own set of strengths. Together, globally, we’re even better.

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