Telling the Stories From Ronald McDonald House

Written by Jai Suh
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Since 2007, CMA has partnered with the Ronald McDonald House Charities of Western Washington & Alaska to create moving fundraising videos for their annual fundraising galas.  Often, these videos and fundraising galas are the biggest sources of funding for RMHC, making them critical for ensuring the group can continue to provide the important services they offer families with seriously ill …

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How Millennials Are (and Aren’t) Changing Marketing

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As the largest part of the workforce, Millennials possess significant buying powers that companies shouldn’t ignore. Reaching them has altered the marketing playing field, and understanding how the landscape has changed will ensure you’re best equipped to capture the Millennial audience. 1. Brevity is key We’re living in a wired world, and it’s rare to …

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AdWords’ Expanded Text Ads

Written by Cotton Mayer
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You may have noticed that those old-school Google text ads recently disappeared from the right hand side of Google searches. You may have also figured out that they reappeared at the top and bottom of the main search column, looking a lot like regular search results but with a tiny green “ad” icon. Welcome to …

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