We’re excited to announce the launch of Pacific Medical Centers’ new mobile-friendly website, developed by our responsive web design team with the help of some truly exceptional coders. With phones now dominating the world of web browsing and most people Googling on the go, having a responsive website is critical. Here are just a few of the reasons we know switching to a mobile-friendly website is the way to keep your company modern, competitive, and viewed.
- (Almost) Everyone’s Doing It
We’re not telling you to fit in with the crowd — at CMA, we’re all about disrupting the status quo — but having a mobile-friendly website has become standard practice. If your website isn’t accommodating to all those people scrolling through it at Starbucks, you’re going to stand out, and not in a good way. Luckily, because almost everyone’s jumped on the bandwagon, it’s now more straightforward and accessible to create. And if your competitors haven’t yet switched over, then you’ll gain a significant competitive edge.
- Google Will Like You Better
When it comes to SEO, Google is the cool kid whose approval we’re desperate to get, and Google likes mobile-friendly websites. The search engine’s algorithm prioritizes sites optimized for all devices, meaning that your site is not only more difficult for visitors to use, but it’s also going to get fewer views.
- It Makes You Look Better
Think of a mobile website as the online version of customer service. How easy and accessible it is will leave a distinct impression upon your visitors; Google estimates that 61% of users are unlikely to return to a website they had difficulty accessing on their phone. Unhappy visitors are likely to talk to their friends about their negative experience, impacting future business and hurting your reputation as a customer-friendly business.
- Tablet Users Spend More
A response website pays off (literally). A study by Smart Insights found that tablet devices have the highest add-to-cart rates at 8.58%, and according to the CMS Report, average smartphone conversion rates are up 64% compared to average desktop conversion rate.