You probably know by now that social media is a critical part of reaching and interacting with your audience, but simply having a presence on Facebook or Twitter isn’t going to jumpstart your marketing efforts. Chances are, your competitors are taking advantage of the same tools, and to stand out, you need a smart, defined strategy, rather than just a few profiles. Take full advantage of the platforms to stay active and involved with your followers, customers, and clients.
Whether you’re new to social media or haven’t been sure how to utilize it, there are plenty of benefits to be gained from improving your presence, from lower costs to broadening your audience.
- It helps your reputation
This is number one for a reason. Social media allows you to establish and share your voice with customers and clients, humanizing your brand and helping you differentiate yourself. Direct, organic engagement with your audience also lets you respond to comments, tweets, and questions — this can build your relationships with consumers and their confidence in you. You can go even further by interacting with customer reviews, promoting stellar ones and explaining those that might fall a little short.
Is this a worthwhile use of your time or budget? Definitely. A recent study by Moz shows that 67% of consumers are influenced by online reviews. They want to feel like they’re working with a business or brand they can trust.
- It drives traffic
While we’re fans of traditional advertising, we can’t deny the power of social: after all, at the end of 2015, Facebook had over 1.5 billion monthly active users, with over one billion logging in at least once a day. And that’s just Facebook. By taking advantage of the social media sites at your disposal, you have the potential to reach a wide audience that might not otherwise come across your business. Fans and followers can also share what you’ve posted, widening your outreach.
- It increases sales
According to a study by Sprout Social, 74% of consumers rely on social media during buying decisions. Given how often people are on social media, if they see your content frequently and start to view you as a brand they recognize and trust, they could pick your product or service over that offered by a competitor.
- It’s cost efficient
You can target social media ads to only reach users in certain areas or who meet the demographic criteria of your target audience. Hiring a digital marketing agency can be a great way to efficiently target pay-per-click ads.
- It can help you become a thought leader in your industry
By mastering social media, you’re priming yourself to become viewed as an industry leader. By sharing content that’s relevant to your audience, your strong reputation will get audiences to take note. Soon, consumers will be seeking you out, turning to you as an expert resource in your industry.
Need help with your social media strategy? At Creative Media Alliance, a full-service Seattle digital marketing agency, our talented social media team can develop schedules and campaigns to set you above the competition. Contact us today for a free consultation. We make you look good.