There have been many changes in the marketing landscape for the hospitality industry over the last decade, but no change was more pronounced than the impact of reservation portals. Although the momentum of online reservations through websites like Expedia and Travelocity seems unstoppable, there are methods for even the smallest independent hoteliers to compete with these behemoths.
A combination of active website content management, targeted pay-per-click search marketing, and engaged social media marketing with reputation management, creates a balanced 360-degree marketing program. Over the long run, this strategy not only makes sense for engaging potential guests, but it also directly competes with reservation portals on their own turf.
Goliath, meet David!