The 2011 website redesign of the Tap House Grill website had three main goals: mobile support, updated graphics, and especially optimization for organic search engine rankings.
CMA’s Search Services provided full-spectrum research and execution to obtain organic rankings which showcased Tap House on the first page of Google. Developing a set of high level keywords, based on a multi-pronged search audit, set the groundwork for the site’s structure re-development. Our in-house copywriters and search specialists crafted new copy and updated existing copy for all site pages, as well as updating and modifying all website page titles and meta data, based on our established keywords.
The strategic combination of keyword development, copywriting, and link-building provides a framework for visible results in organic search engine optimization.
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