VOA is one of the largest orthopedic practices in the Pacific Northwest. Maintaining and expanding that position involves keeping the VOA name in front of its regional community. Search engine marketing provides a unique opportunity to realize this goal.
CMA’s search marketing partnership with VOA creates a well-rounded strategy to create compelling content, not-only for an engaging user experience across the website and social media properties, but also to drive search rankings for VOA’s brand and market keywords. Marketing firms often place an overly zealous focus solely on paid search or pay-per-click, but this tactic misses long term and long tail benefits of content marketing.