A solid combination of social listening and engaging dialog on Hotel Modera’s Facebook, Twitter, blog, and email campaigns, creates a naturally engaged community around this boutique Portland hotel.
Social marketing should to be a natural flow of brand communications. It’s not just a popularity contest. Growing fans, followers, and subscribers is important, but engagement is key. Growing an engaged community around Hotel Modera has helped them climb to the fourth rank for Portland hotel reviews on Trip Advisor.