VOA enjoys a core benefit of working with CMA, a strong focus on listening methodologies. These methodologies include the use of leading-edge tools to mine conversations and topics occurring anywhere on the social web, not just within their managed accounts on Twitter, Facebook, YouTube, and their blog. Once these brand, competitor, or industry mentions are discovered, they are also automatically categorized by sentiment (positive or negative) and impact (mentions are graded by the engagement of the source by followers, re-tweets, or comments).

This listening ear is then used to drive social conversations around the VOA brand via their conversation channels. Topics on these channels are also formulated within a consistent work flow, which creates a consistent conversation flow. This creates a 360-degree conversation circle.