Video Content: The King of Versatility
From TV to CTV to TikTok to LinkedIn, it’s no secret that video content has become a staple in our everyday lives. In fact, 82% of online content consumed is video. What’s so great about video content? It’s all about versatility and engagement. With the ability to be adapted to a variety of formats and platforms and speak to almost any topic, video combines the power of sight and sound to create deep storytelling engagement.
In a world of infinite content, marketers are constantly finding new ways to leverage video; and as far as Seattle video production companies go, Creative Media Alliance is on the cutting edge. Take a look at a few of our favorite ways to utilize the versatility of video content:
01. Go Full Circle
By recording in every direction at once, 360 video creates a virtual reality that allows viewers to interact with your brand in an innovative, mesmerizing way. Giving your audience the ability to click and navigate their way through your content and completely immersing them in your narrative, 360 video is a great way to boost engagement, from event coverage to VR tours.
02. Play the Game of Drones
Drone footage has taken visual marketing to new heights (literally!) by capturing breathtaking shots that aren’t otherwise possible and breathing new life into video projects. Whatever you’re promoting, cinematic drone footage tells your story with steady, sweeping views and ensures that your visual content stands out.
03. Put it in Motion
Have a product or service that’s complex and needs some explaining? There’s no better way to get your message across effectively than with an animated explainer video. Motion graphics provide a visually powerful, yet minimalistic approach to clarify complicated subject matter and can be customized to your unique brand. With the combination of audio voiceover and captivating graphics, you can demystify multi-faceted topics quickly and clearly.
04. Get Snack to Basics
The classic vehicle for video marketing is more effective than ever with the rise of video content. Whether TV or connected TV or laptop or mobile, videos continue to come out on top when it comes to getting your message to the masses. Even in a short, snackable, 10/15-second spot, there’s plenty of room to establish your brand in a creative, visually stunning way. Combine a strong video creative with a programmatic media buy to help put your company or product on the map.
05. Augment with AI
Utilize the latest crop of generative AI tools to augment and enhance your unique vision, and offset stock and production costs. It’s early days with AI-powered video generation, but the future looks very bright.
06. Measure Twice
We know video is engaging, so let’s measure how well we’re actually engaging. Think of higher video engagement as a customer experience win! Remember that the secret’s already out, and your brand isn’t alone mining the rich seam of video gold, so be intentional, earnest and authentic in how you engage your customers.
And don’t waste time hunting in the dark for video performance insights across disparate video platforms, from landing pages to Facebook to CTV to LinkedIn to YouTube to Instagram to Vimeo to… you get the picture. Do yourself a favor and glue your content performance together in a unified marketing dashboard. Give yourself a gift for the year ahead and for a job well done (without a dashboard it’s hard to know).
With no end to the versatility of video marketing, choosing the right format for your brand can be a bit like choosing what to eat at a new restaurant. In this scenario, we like to think of CMA as both your waiter and chef, listening to what you want, offering suggestions, and ultimately crafting the perfect meal for you.
