Warhol’s Pop Art: Branding That Pops

Campbell Soup is celebrating the 50th anniversary of Andy Warhol’s iconic creation “32 Campbell’s Soup Cans” by releasing four striking, limited-edition tomato soup cans. The vivid colors on each label echo the color combinations that Warhol made famous in his symbolic work.

In addition, Campbell’s “15 minutes of fame” app on ArtofSoup.com lets users turn personal photos into Warhol-like works of art that they can share through social media and on Campbell’s Facebook page.

CMA’s branding department creates vivid logos and brand collateral for a wide variety of businesses. We can design a complete rebrand or upgrade an existing brand, so your company is positioned among the leaders of your industry.

CMA’s social media marketing team projects your comapny’s personality through up-to-date news and marketing via Facebook, Twitter, Instagram, and other popular social media channels. We institute a Reputation Management program, which allows you to listen to your customers 24/7 to gain awareness of your brand representation anywhere online.

“32 Campbell’s Soup cans” was unveiled at Warhol’s first solo gallery show in Los Angeles in 1962. Each of the 32 individual canvases depicted a vibrant can of Campbell’s soup. Initially, Campbell Soup did not foresee 50 years of complimentary marketing.

CMA is one of the top marketing and branding companies Seattle has to offer. We believe that open communication with our clients results in a strong marketing strategy and smart decisions for your marketing budget.