Ironwood Branding & Identity
Ironwood is a premium, full-service commercial real estate brokerage, based in the Northwest for more than 20 years. They bring comprehensive real estate solutions to commercial property clients. Ironwood wanted a brand re-design that would communicate success and a “client comes first” approach. CMA also provided a branding service model that was tailored for flexibility.
In a highly competitive marketplace, both locally and nationally, Ironwood wanted to grow its market share. An approachable and easily identifiable brand design allowed Ironwood to differentiate itself from the competition. Ironwood offers commercial real estate brokerage solutions that are similar its competitors. But what sets Ironwood apart – knowledge, integrity, innovation, and flexibility – is also what makes Ironwood a stronger brand.
Through the discovery process, CMA identified a core set of goals that the new branding needed to convey. We chose to promote Ironwood’s creative, dynamic, solution-oriented values, and its masterful balance of both traditional and cutting-edge solutions. Ironwood uses its experience and extensive knowledge of the commercial real estate market to position commercial property investors, owners, and tenants for success and profitability.
CMA Brand Development designed a new brand mark that exhibits Ironwood’s strength of experience, as well as its contemporary approach to business. The distinctive color palette and font were chosen to extend the concept of strength and ingenuity.