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KNKX 88.5 Rebrand

A new station represented a new opportunity for KNKX to establish themselves as a leader in forward-thinking radio, providing a high-quality, cohesive, and communal experience

Our Roles

Brand Ideation
Logo Design
Brand Messaging
Brand Standards
Brand Positioning
Collateral Design

KNKX Header | Seattle Digital Marketing Agency | CMA

Brand Messaging + Logo Design

KNKX needed an easily identifiable and approachable messaging platform and brand mark that highlights their unique offerings, location, and community focus. This updated logo design and brand aesthetic will align both brand and messaging for the main station and its Jazz 24 digital service.

What will set KNKX apart is what makes its brand strong: success as educators, entertainers, and spokespeople, providing a communal voice with a passion for serving the community.

KNKX Identity System | Seattle Digital Marketing Agency | CMA

"We need consistent and unified brand standards that we can use across all marketing channels, linking listeners and the station with a singular visual and messaging position."

With the help of CMA, KNKX established a refined messaging platform that translates through its communications, conveying a consistent message that can be re-told by brand ambassadors and the community at large.

Through leveraging of the station's new brand positioning and messaging, we extended the visuals and into their online Jazz portal, a global leader in Jazz streaming, giving it a modern take and refresh to accompany the station.