Lexus
We tell stories that are authentic and relevant, that has the power to connect and engage consumers with your brand.
Our Roles
- Brand Storytelling
- Lifestyle Marketing
- Content Creation
- Video Production
Video Production
The print and online editions of Lexus Magazine are as savvy and sophisticated as Lexus automobiles. CMA video production, in partnership with Story Worldwide, embarked on an odyssey that saw the agency traversing the country in pursuit of the next Lexus adventure…from script to final edit.
An agency that is innovative, adventurous and knows the terrain on the brand journey.
Brand Storytelling
CMA helped increase Lexus website traffic and grow new membership significantly with a rich, interactive online media experience. Arts, dining, travel and recreational experiences were interwoven with the brand as a lifestyle through visual storytelling.
Content Marketing
CMA’s agile video team produced short video vignettes to help Lexus drivers better understand models, technology tips (Lexus Quick Tips) like how to use the key fob’s Smart Access technology, Voice Control, E-destination, and more. This content further helped Lexus gain a competitive edge by retaining online attention and enriching the customer experience.
