CMA has deployed a combination of traditional and digital ads including OOH, animated/HTML5 display ads, native ads, and video ads across a series of diverse tactics. The agency has had a special focus on website and landing page optimization, plus the deployment of a CRM platform for integrated funnel tracking in its efforts to attract prospective students.
Ongoing sponsored Facebook and Instagram ads targeted prospective undergraduate students using true-to-life imagery emphasizing Seattle’s iconic settings, student diversity and testimonials from actual students.
We placed sponsored content exploring many aspects of SPU campus life into various media sites where prospective students browse. With these effective and efficient placements, Programmatic proved itself to be an essential part of our integrated strategy.
