In 2018, after a limited three-year working relationship with SPU, CMA further evolved SPU’s positioning based on its experience with the university’s campaign insights. The agency had a special focus on website and landing page optimization, plus the deployment of a CRM platform for integrated funnel tracking in its efforts to attract prospective students.
Ongoing sponsored Facebook ads targeted prospective undergraduate students using true-to-life imagery emphasizing Seattle’s iconic settings, student diversity and testimonials from actual students.
We placed sponsored content exploring many aspects of SPU campus life into various media sites where prospective students browse. With these effective and efficient placements, Programmatic proved itself to be an essential part of our integrated strategy.
