Seattle Pacific University | Creative Media Alliance
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Seattle Pacific University

Metrics that matriculate: targeting, engaging and activating prospective college students.

Our Roles

  • Marketing Strategy
  • Creative Execution
  • Integrated Traditional/Digital Media
  • CMA Hub™️ Programmatic Media
  • Social Media
  • SEO and Analytics
  • CMA Peak™️ Dashboard Analytics

Integrated campaign

In 2018, after a limited three-year working relationship with SPU, CMA further evolved SPU’s positioning based on its experience with the university’s campaign insights. The agency had a special focus on website and landing page optimization, plus the deployment of a CRM platform for integrated funnel tracking in its efforts to attract prospective students.

Media platforms included TV, radio, outdoor, Google Ads, Facebook/Instagram Ads, Programmatic Media Ads, and Snapchat Ads.

Facebook Advertising

Ongoing sponsored Facebook ads targeted prospective undergraduate students using true-to-life imagery emphasizing Seattle’s iconic settings, student diversity and testimonials from actual students.

Programmatic Media

We placed sponsored content exploring many aspects of SPU campus life into various media sites where prospective students browse. With these effective and efficient placements, Programmatic proved itself to be an essential part of our integrated strategy.

Results for a three-month campaign

0
M
Ad impressions
0
%
Increase in website visits
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