OpenSquare Rebrand Rollout

OpenSquare needed to familiarize existing and potential customers with a new brand, while maintaining business momentum. OpenSquare also wanted to emphasize a continuing dedication to high-quality service and community involvement. CMA offered strategic and creative solutions that included graphic design, signage, copywriting, public relations, SEO, and PPC advertising, as well as marketing consulting about website design, brand proliferation, and corporate communications.

CMA branding services began the process with research and validation of the new brand. Our website development team helped OpenSquare implement a fresh website design with custom image sliders, effective calls-to-action, and improved search engine optimization. We scheduled the website design and content migration to meet OpenSquare’s launch deadline.

Simultaneously, our graphic design and copywriting departments developed a flagship sales brochure and identity system for OpenSquare, which included eye-catching letterhead and business cards. We re-purposed key design and copy elements from the brochure for OpenSquare’s website and customizable sales presentations, which CMA also created. The printing and delivery of this collateral also coincided seamlessly with OpenSquare’s launch announcement.

CMA graphic designers created delivery truck designs and outdoor signage that continue to serve as advertisements for the new brand. We customized OpenSquare’s social media outlets and designed magazine advertisements that announced the rebrand.

CMA copywriters wrote and distributed an official press release that formally introduced OpenSquare as the merger of two renowned Seattle companies. Our public relations team created an internal company communication, which served to inform, inspire, and unify OpenSquare’s collective workforce.

CMA continues to provide brand consulting, along with ongoing social, SEO, and PPC services. We monitor OpenSquare’s brand reputation with 24/7 social listening, while our search marketing department promotes brand awareness, search traffic, and online conversions with a state-of-the-art pay-per-click (PPC) advertising campaign. We are one of the PPC companies Seattle trusts most.

CMA’s complete branding and marketing services helped OpenSquare realize a smooth brand transition without skipping a beat in business. Contact CMA today to learn more about our full-spectrum marketing services, including corporate branding for Seattle and the nation.

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