We help clients build brands that excel in customer service and business success. We accomplish this through strong client collaboration, solid strategy, and powerful storytelling across targeted media channels, all evaluated through insightful digital dashboards.
We amplify rich media stories through a multi-channel framework to create timely and meaningful connections with your audience.
01
RESEARCH.
At CMA, research fuels the creative we develop on behalf of our clients and their projects. This research data anchors and drives our strategies, but not every campaign has a budget that allows focus groups, surveys, and in-depth interviews. That’s why a research team that uses several methodologies within their creative approaches is critical.
We align a client’s goals and budgets with the appropriate techniques to gather as much information as possible to guarantee success.
02
STRATEGY.
Founded on our deep research and past campaign performance insights, CMA develops robust strategies in collaboration with our clients. Our creative strategies are based around all the moving parts that play an integral role in developing a clear, realistic, measurable, obtainable and specific goal. The creative brief will provide strategic guidance and focus to achieve those established goals.
03
Create.
We specialize in creating compelling campaigns using brand storytelling and creative content marketing: content strategy, design, and copywriting, video and film production, motion graphics and animation. We connect brands to customers by telling engaging and compelling stories that foster audience affinity.
We leverage unique brand qualities to realize business benefits by helping brands locate their core narratives, learn to tell authentic stories, and pinpoint the ways those stories should be told.
04
Amplify.
CMA is well versed in running both paid media and earned media campaigns. Our paid media campaign capabilities are broad and deep, leveraging many audience-aligned digital platforms to deliver, channel-optimized content. CMA’s capabilities in developing earned/organic media are equally bespoke.
In addition, we embrace traditional TV, radio, print and outdoor media to extend our digital campaigns across all media opportunities, leaving no audience segment unreachable. These structured media channels may also be augmented by well-aligned sponsorships, events, and other grassroots opportunities.
05
EVALUATE.
CMA is emphatic about transparent methods of campaign performance evaluation. Our Peak digital reporting dashboard technology allows clients to see campaign performance in real time, both independently and through our account performance reviews.
Our Peak technology allows us to access varied metrics across over 170 different sources, including Google Analytics, Google Ads, Google Search Console, Google Local, Microsoft Ads, Programmatic DSPs, Facebook, Instagram, Twitter, YouTube, LinkedIn, SEMrush, Salesforce, Hubspot, CallRail, and many more.
06
ITERATE.
Repeating the same strategies campaign after campaign will never allow brands to grow. CMA provides clients with post-campaign analysis and recommendations to iterate for future campaigns. This iterative process allows our clients to continually evolve and thrive.
Our Peak dashboard technology simplifies this process by highlighting year-over-year performance changes for our campaigns in an informative infographic-style presentation, and interpreted by our seasoned team of professionals.
HOW DO WE SHARE YOUR STORY?
We combine integrated services with a focus on engagement and success.
STRATEGY
- Market Research
- Data Analysis
- Strategic Planning
- Persona Development
- Reporting Dashboards
BRANDING
- Brand Naming
- Brand Positioning
- Brand Guidelines
- Logo + Identity Design
- Graphic Design
WEB SERVICES
- UX / UI Design
- Responsive Design
- Database Development
- ADA Compatibility
- Hosting + Security
VIDEO SERVICES
- Video Production
- Motion Graphics
- Broadcast and Online
- Drone Production
- Audio Production
MEDIA SERVICES
- Budget Planning
- Media Strategies
- Media Purchasing
- Media Placement
- Reporting + Tracking
ADVERTISING
- Television Production
- Radio Production
- Pay Per Click
- Social Media
- Programmatic
CONTENT MARKETING
- Content Strategies
- Influencer Identification
- Search Engine Optimization
- Channel Distribution
- Copywriting
SOCIAL MEDIA
- Strategy Development
- Publishing Calendar
- Content Creation
- Paid Ad Creation
- Social Posting