Our digital marketing team helps clients build brands that excel in customer experience and business growth. We accomplish this through strong client collaboration, solid strategy, and powerful storytelling across targeted media channels, all evaluated through insightful digital dashboards.
We amplify rich media stories through an omnichannel strategy to create timely and meaningful connections to grow your audience.
01
RESEARCH.
Research fuels the creative we develop with our clients for their digital marketing campaigns. AI-enhanced research drives our strategy, but not every marketing campaign has a budget that allows focus groups, surveys, and in-depth interviews. CMA’s research team uses AI-savvy methodologies in our creative approach to save time and resources.
We align our client’s goals and budgets with the appropriate techniques to gather as much information as possible to guarantee success.
02
STRATEGY.
Founded on our deep research and past campaign performance insights, CMA develops robust strategies in collaboration with our clients. Our creative strategies are based around all the moving parts that play an integral role in developing a clear, realistic, measurable, obtainable and specific goal. The creative brief will provide strategic guidance and focus to achieve those established goals.
03
Create.
We specialize in creating compelling digital marketing campaigns using brand storytelling and creative content marketing: content strategy, design, and copywriting, video and film production, motion graphics and animation. We connect brands to customers by telling engaging and compelling stories that foster audience affinity.
We leverage unique brand qualities to realize business benefits by helping brands locate their core narratives, learn to tell authentic stories, and pinpoint the ways those stories should be told. CMA balances emerging AI creative techniques while also holding true to our bespoke creative values.
04
Amplify.
CMA is well versed in running both paid media and earned media campaigns. Our paid media campaign capabilities are broad and deep, leveraging many audience-aligned digital platforms to deliver, channel-optimized, AI-enhanced content. CMA’s capabilities in developing earned/organic media are equally bespoke.
In addition, we embrace traditional TV, radio, print and outdoor media to extend our digital campaigns across all media opportunities, leaving no audience segment unreachable. These structured media channels may also be augmented by well-aligned sponsorships, events, and other grassroots opportunities.
05
EVALUATE.
Our digital analytics team are emphatic about transparent methods of campaign performance tracking. CMA’s Peak digital reporting dashboard allows clients to see digital marketing campaign performance in real time, both independently and through our account performance reviews.
Our Peak dashboards allow us to visualize performance data from over 200 different API sources, including Programmatic DSPs, Google Ads, Microsoft Ads, Meta, YouTube, LinkedIn, TikTok, X, Salesforce, Hubspot, Google Analytics, Adobe Analytics, CallRail, and many more.
06
ITERATE.
CMA provides clients with Peak performance dashboards for campaign analysis and recommendations to iterate for future campaigns. This iterative process allows our clients to continually evolve and thrive.
Our Peak dashboard technology simplifies this process by highlighting performance changes for our client campaigns in an informative infographic-style presentation, and interpreted by our seasoned team of professionals, augmented with AI insights.
HOW DO WE SHARE YOUR STORY?
We combine integrated services with a focus on engagement and success.
MARKETING STRATEGY
- Market Research
- AI Data Analysis
- Strategic Planning
- Persona Development
- Marketing Dashboards
BRANDING
- Brand Naming
- Brand Positioning
- Brand Guidelines
- Logo + Identity Design
- Graphic Design
WEB DESIGN
- UX / UI Design
- Responsive Design
- AI-Accelerated Development
- ADA Compatibility
- Hosting + Security
VIDEO PRODUCTION
- Video Production
- Motion Graphics
- AI Videos
- Drone Production
- Audio Production
MEDIA BUYING
- Budget Planning
- Media Strategies
- Media Purchasing
- Media Placement
- Reporting + Tracking
ADVERTISING
- Programmatic Ads
- Google Ads
- Meta Ads
- LinkedIn Ads
- CTV/OLV Ads
- Retargeting Ads
- YouTube Ads
- Amazon Ads
- Spaceback Ads
- Native Ads
CONTENT MARKETING
- Content Strategies
- Influencer Identification
- Search Engine Optimization
- AI Search Optimization
- Channel Distribution
- Copywriting
- Video Content
SOCIAL MEDIA
- Strategy Development
- Social Listening
- Reputation Management
- Publishing Calendar
- Content Creation
- Paid Ad Creation
- Social Posting