In the ever-evolving world of online marketing, Facebook video ads are a popular and inexpensive way to put your business or product in front of a large and targeted audience. The trick is keeping people’s attention long enough to recognize your brand and, if you’re totally successful, take in your entire message.
CMA recently made a series of Facebook video ads for Intego, an industry leader in security and parental control technology. Intego was launching its newest software product “Family Protector,” which gives parents control of their household iOS mobile devices so they can set age-appropriate limits, stop in-app purchases, and monitor online usage.
Intego provided extensive demographic research data which made it easy to target their ideal customers with Facebook video ads. Facebook’s advertising system allows ads to be targeted by age, interests, income, family structure, and more, reducing the cost and maximizing the effectiveness of successful ads.
Also, because Facebook videos start playing automatically without sound, our Seattle video production department geared the creative toward silent viewing. Of course, we added a professional scripted voice-over and royalty-free music to the 20-30 second spots if they chose to listen.
Try watching these videos without sound to see how the opening on-screen text and images can grab an audience’s attention within the first 3 seconds.
At CMA, we are excited about the amazing ways video is taking over social media advertising. Contact us today to learn more about how your company can capitalize on this inexpensive new frontier in social video advertising.