Hydroplane racing legend Chip Hanauer sought out CMA to help launch a new stage of his celebrity career. “The Boat Guy” is a light-hearted web series in which Hanauer shares his love of being on the water in the Pacific Northwest. CMA provides a full slate of agency services, including responsive website design and development; copywriting and SEO strategy; social media management, branding, print advertising, logo design, and ongoing creative consulting for public relations and sales.
CMA distributes every Boat Guy episode in an e-newsletter and via their custom YouTube channel feed on The Boat Guy’s mobile-friendly website. CMA manages all aspects of TheBoatGuy.com, including responsive content, videos, sliders, blogs, contests, and a regional events calendar. Photo contests, special announcements, and a monthly column by the Director of the Northwest Marine Trade Association are other popular features that continue to keep The Boat Guy’s website and social content fresh and topical.
Few social fan bases are as engaged as The Boat Guy followers. Under CMA social management, The Boat Guy social reached more than 400,000 organic Facebook impressions in its first year alone. Facebook paid-advertising reached one million more impressions, while garnering thousands of followers and driving continual traffic to The Boat Guy website.
By teaming up with CMA, The Boat Guy brand has taken off. The Boat Guy is aligned firmly with the boating and fishing communities of the Northwest and beyond. Chip Hanauer’s racing celebrity also draws fans from national hydroplane hotbeds, like Michigan and Florida, stirring hope that Chip’s humorous charm and passion for the water might translate to episodes in different regions. So, stay tuned, there may be a Boat Guy appearance near you soon. Ahoy, Chip!