Trader Vic’s Print Design

Bringing a brand back, like Trader Vic’s, can be a challenge to both the restauranteur and the marketing firm. CMA has worked with Trader Vic’s franchises in both Bellevue and Chicago.

Working with their dynamic brand concept, we developed collateral such as magazine ads, concierge cards, bounce-back promotions, and promo posters.

Magazine Ad

This ad was placed in the Bellevue Downtown Association Magazine to promote the opening of the new Trader Vic’s location at Lincoln Square in Bellevue. CMA designed this ad to highlight the upscale Tiki atmosphere, Asian fusion cuisine, and custom cocktails that Trader Vic’s is famous for.

Rack Cards

This Rack Card was for front-of-the-house advertisement of the private dining and banquets.
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Concierge Cards & Bounce Back Cards

These cards were designed to be given away to guests at core downtown hotels in Bellevue and Seattle. The area on the interior bottom allows for a concierge to write their name, so the restaurant can track where the guests are coming from. The design was an extension of the website design and layout.

The second promotion centered around Bellevue Fashion Week. As a sponsor of the event, Trader Vic’s developed a special that was to take effect the following month.

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Event Guide

Click here to view the Trader Vics event guide (pdf).

Gift Card Promotion

Design for posters and other print assets that promoted gift cards during the Christmas shopping season.