With the launch of the first Alexa Prize Challenge in 2016 through 2022, CMA devised a brand storytelling strategy to promote and attract leading AI researchers and university students from around the world to innovate and revolutionize the field of artificial intelligence.
The annual Alexa Prize Finals competition is a real-time interactive competition showcasing the scientific innovations and advancements in conversational AI. The competition provides an opportunity for students to apply their knowledge and skills in a real-world setting and to contribute to the development of technology that has the potential to revolutionize how humans interact with computers and digital assistants.
By creating engaging stories of people, events, and experiences, CMA created an emotional, value-driven connection between the Alexa Prize and its target audiences.
