APL Logistics: Panom

In today’s fast-moving supply chains, you can only expect the unexpected. Panom represents the future of supply chain management as the premier provider of best-in-class solutions for enterprise resilience.

Our Roles

MARKETING STRATEGY
Naming + LOGO DESIGN
BRAND STANDARDS
CREATIVE EXECUTION
Video Production
Content Marketing
CMA HUB™️ PROGRAMMATIC MEDIA
CMA PEAK™️ DASHBOARD ANALYTICS

Brand Naming, Positioning and Logo Design

CMA worked with APLL stakeholders to develop a branded solution that represents the future of supply chain management. Through deep discovery and market research we crafted the name Panom, a neologism combining the two words that define the essence of this product; Panorama and Order Management. The planetary icon set above the word mark visually reinforces the global nature of the brand, and brings together the two concepts into one theme.

Acting as an integrated supply chain unit of its customer’s business, Panom is a carrier-neutral single point for planning, management and continuous improvement.

Panom Global Brand Launch

Leveraging our digital advertising platform CMA Hub, we have published a series of targeted ads on LinkedIn and Programmatic media, promoting the Panom brand launch and its updated messaging and positioning to a global audience.

CMS Integration + Content Marketing

CMA worked with APLL stakeholders to complete the customer journey with Pardot integration for page conversions and tracking of qualified leads. We have completed the loop with a deep content marketing program that will promote continued brand awareness, industry leadership, and generate first page SEO and SERP key word rankings.

"Our goal is to be recognized by our customers as a player perfectly positioned to become their integral business partner, helping you build and deliver a best-in-class supply chain".

VISIT WEBSITE