CMA worked directly with the hotel owners, interior designers, and architects to build this new and iconic brand from the ground up. Our brand audit served to define goals & brand identity, and the development of an overarching communications and brand platform to define and position the property within its competitive set.
We extended brand standards to visual identity for the new hotel property website, implement a responsive web design across multiple screen sizes, integrated CMA’s Flexible Content Management system with WordPress, and captured qualified audiences by developing a corporate event and wedding venue registration system. We also handled the site’s hosting and security.
Through an ongoing content marketing and social publishing program, keeping the brand top of mind and keyword rankings high creates a dynamic web presence in a highly competitive space.
