The Benson Hotel Web Design | Hotel Marketing Firm in Seattle | CMA
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The Benson Hotel

Portland Oregon’s iconic and historical Benson Hotel needed an online brand refresh, balancing both its past and present with an eye on the future.

Our Roles

  • Information Architecture
  • Web Design + Development
  • Content Marketing
  • Digital Ad Marketing
  • Photography
  • Collateral Design
  • SEO Services
  • Hosting + Security
The Benson Hotel Header | Hotel Marketing Firm in Seattle | CMA

A combination of a rich history and a deep relationship with its customer base made the redesign and rebrand of this Portland institution a welcoming challenge to the CMA design team.

The Benson Hotel Historical Collage | Hotel Marketing Firm in Seattle | CMA
The Benson Hotel Website Design | Hotel Marketing Firm in Seattle | CMA

WEBSITE DESIGN + DEVELOPMENT

Portland is a city with a deep history of artisanal brands and institutions. The 1912 built Benson Hotel represents a center point for that story. We helped the ownership group and management company build off of their current rebrand and remodel into a deeper visual representation that spoke to both the new and returning guest.

The Benson Hotel Website Design | Hotel Marketing Firm in Seattle | CMA
The Benson Hotel Website Design Layouts | Hotel Marketing Firm in Seattle | CMA
The Benson Hotel Website Development | Hotel Marketing Firm in Seattle | CMA

SEO + Content Marketing

Launched in early 2019, this new, vibrant website allows travel seekers, working professionals and the wedding and corporate event planners and easy to find and navigate website for all of their needs. An in-depth SEO and content marketing plan keeps the SERP rankings high, and the results well targeted.

Photography

Capturing a deep variety of environmental, architectural and lifestyle imagery allowed us to develop a rich tapestry to tell the story of the Benson and its place in Portland.

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