The Benson Hotel

Portland Oregon’s iconic and historical Benson Hotel needed an online brand refresh, balancing both its past and present with an eye on the future.

Our Roles

Information Architecture
Web Design + Development
Content Marketing
Digital Ad Marketing
Photography
Collateral Design
SEO Services
Hosting + Security

The Benson Hotel Header | Hotel Marketing Firm in Seattle | CMA

A combination of a rich history and a deep relationship with its customer base made the redesign and rebrand of this Portland institution a welcoming challenge to the CMA design team.

The Benson Hotel Historical Collage | Hotel Marketing Firm in Seattle | CMA

Creating brand consistency for both the online and offline assets was a goal in establishing the updated brand, but also in how we leveraged the historical nature of the property.

The Benson Hotel Website Design | Hotel Marketing Firm in Seattle | CMA

WEBSITE DESIGN + DEVELOPMENT

Portland is a city with a deep history of artisanal brands and institutions. The 1912 built Benson Hotel represents a center point for that story. We helped the ownership group and management company build off of their current rebrand and remodel into a deeper visual representation that spoke to both the new and returning guest.

The Benson Hotel Website Design Layouts | Hotel Marketing Firm in Seattle | CMA

The Benson Hotel Website Development | Hotel Marketing Firm in Seattle | CMA

SEO + Content Marketing

Launched in early 2019, this new, vibrant website allows travel seekers, working professionals and the wedding and corporate event planners and easy to find and navigate website for all of their needs. An in-depth SEO and content marketing plan keeps the SERP rankings high, and the results well targeted.