Columbia Basin Health Association
The reinvigoration of a regional healthcare organization from the inside out, building a brand and a community
Our Roles
- BRAND IDEATION
- LOGO DESIGN
- BRAND MESSAGING
- BRAND STANDARDS
- COLLATERAL DESIGN
- Video Production
Branding
Founded in 1971 with the goal of guaranteeing equal access to health care to all people living and working within the Columbia basin, CBHA found a way to support the needs of its migrants, seasonal farm workers, and full time residents. We developed an updated visual and messaging foundation that defined the brand goals and helped fulfill the communications platform for a generation to come.
We sought to update an organizational image using clean, sleek design while incorporating elements from the environment of Eastern Washington.
Video Production
We produced an overview and recruitment video that featured our updated brand positioning and messaging framework. Showcasing the people, landscape and experiences of the region allowed us to create a visual blueprint highlighting the values of the CBHA.
"Keeping Healthy Those Who Feed the World.”
