The 2022 GRIP Campaign leveraged creative assets aligned with the MBAKS funnel and audience personas. A combination of print, display and video ads across CMA’s Hub programmatic media, LinkedIn, and direct mailers, provided precise audience targeting to drive landing page visitors, and ultimately form fills.
CMA worked Health Trust stakeholders across MBAKS, CBS and Regence BlueShield to advertise to existing and potential new members, building awareness of their health insurance product. Our strategies focused on leveraging animated and static display ads, text PPC ads, postcard mailers, and social media content to drive awareness via CMA’s Hub programmatic media platform, PPC and LinkedIn.
