Charlie’s Produce

Taking a growing, multifaceted produce purveyor back to its common roots, Charlie’s Produce moves forward.

Our Roles

Brand Messaging
Brand Standards
Logo Design
Photography
Collateral Design
Ad design
Web Design + Development
Hosting + Security

Charlie’s Produce Header | Seattle Marketing Agency | CMA

Branding

Here, we uncovered the common threads of a brand that had become fragmented in the process of rapid growth. Working through audiences and communication sequences, messaging maps, and tagline themes, CMA helped Charlie’s define its brand pillars and mission statement in a comprehensive brand guide. This new unified identity became the basis for brand storytelling across verbal, print and online communications.

Designing a visual brand aesthetic led to the development of a cohesive set of marketing material and collateral that unified the Charlie’s look and feel throughout its printed communications.

Charlie’s Produce Identity System | Seattle Marketing Agency | CMA

Charlie’s Produce Marketing Brochure | Seattle Marketing Agency | CMA

Charlie’s Produce essentially invented the concept of farm to table, which is now admittedly overused, but they can show it, tell it, describe it, and own it through storytelling about the people and the process.

Charlie’s Produce Catalog Design | Seattle Marketing Agency | CMA

Charlie’s Produce Marketing Collateral | Seattle Marketing Agency | CMA

Charlie’s Produce Web Design | Seattle Marketing Agency | CMA

Website Design + Development

With strategic goals in mind, we led the Charlie’s team through our UX planning process, evaluating wireframes and user interface specifications, CMA’s web developers produced an intuitive, mobile-friendly website.

Charlie’s Produce Web Development | Seattle Marketing Agency | CMA

Custom WordPress Implementation

Leveraging our Flexible Content Framework, we developed a customized back-end solution built on the WordPress CMS foundation. Building off of our first site design, we have developed multiple brand themed websites for other Charlie’s business subsets.