Advertising & Artificial Intelligence – Dynamic Creative Optimization

In this three-part blog series, we’ll break down the intersections between AI, social media, and Programmatic advertising. This post explores Dynamic Creative Optimization. Artificial intelligence is no longer a phenomenon of the future – it’s here, right now. AI is present in our daily lives and nearly every industry. In the world of advertising, developments …

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Technical Search Engine Optimization Tactics

Without a technically-sound website, any content or keyword updates made with the goal of boosting search engine rankings will have little to no effect. Creating a site with strong SEO comes as a result of integrating complementary services like web design, content, social media, video, and creative search. Successful SEO is dependent on cross-team collaboration, …

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Social Media Videos

There is no one-size-fits-all approach when it comes to video content marketing. Because nearly everyone has smart devices and filming capabilities nowadays, it’s easy for brands to fall into the trap of thinking that social media videos should be produced in-house. While in-house may sound like an easier option, the reality is that these videos …

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Keyword Strategy for Search Engine Optimization

Integration of complementary services like video, social media, and web design is a pillar of strong SEO. As a marketing agency in Seattle, Creative Media Alliance specializes in professional video production, branding, media buying, and more. Keywords and Internal Links Keywords are phrases and words that searchers frequently query related to your content. Internal links …

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