Hashtag Campaign for Ray’s

CMA’s social media marketing team helped iconic Seattle restaurant Ray’s Boathouse & Cafe perform a month-long social media promotion centered around the phrase #MyRays. Ray’s gave away weekly gift certificates and ultimately a seven-day Alaskan cruise to lucky guests who shared their favorite Ray’s memories on Facebook, Twitter, and Instagram with #MyRays.

The #MyRays campaign was a huge success, garnering over 2 million ad impressions, 1 million hashtag impressions, drawing hundreds of entries, and increasing website activity by 50% during April 2015. CMA, in collaboration with Evado PR, boosted the buzz around #MyRays with organic posts, Facebook ads, Twitter ads, and a Google AdWords campaign.

We also created a customized, moderated social feed on the Rays website which aggregated #MyRays content from Facebook, Instagram and Twitter, along with screen content on location at Ray’s.

As an independent marketing agency in Seattle, it was an honor to help promote a legendary destination like Ray’s Boathouse & Cafe. The waterfront restaurant and bar has been an iconic seafood eatery for locals and visitors alike for more than 40 years.

“We are very fortunate to have Creative Media Alliance as our partners as we celebrated the great memories that Rays has shared with the people of the Pacific Northwest over the last 43 years. The CMA team worked very hard to ensure that our promotion was targeted, tracked, and positioned correctly so that we would maximize our impressions. As an operator, foot traffic and increased sales are the true judge of any promotion. I am proud to state that we greatly exceeded both our fiscal plan and running 5 year averages for the duration of the #MyRays program and moving forward.”

–Douglas Zellers, Ray’s General Manager

Rays Portfolio#MyRays

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